A fascinating success story of yoga guru Ramdev, an entrepreneur.
Walmart is in talks with Baba Ramdev to sell Patanjali Products
Ramdev ‘s Patanjali today has more than 4000 outlets. It has been tied up with Pittie Group and also with Kishore Biyani’s Future Group on 9th October 2015 . Products are also available in modern trade stores including Reliance Retail , Hyper City and Star Bazar apart from online channels. Other shopkeepers may not be far behind to embrace the downmarket Patanjali Ghee and shampoo when Ayurveda and health consciousness fad is gaining growth.
The Indian FMCG company , Patanjali Ayurved Ltd. is presently manufacturing 800 products including 45 types of cosmetic and 30 types of food products. Patanjali Has also launched beauty and baby products. Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions from common cold to chronic paralysis.
Ramdev’s Patanjali is making MNCs sweat —-
This fiscal Patanjali may have a revenue of rs.5000 crores , more than Colgate or Glaxo Smith Kline or Emami . IIFL , a brokerage company has forecasted revenue at rs 20000 crores by 2020 , 2/3 of what Hindustan Unilever Limited, founded in 1888, achieved last year. Patanjali may be to become the biggest FMCG marketer. Patanjali products are cheaper than alternatives in the market due to lesser production and market costs and also channel of distribution.
The most successful Patanjali products among it ‘s 30 -strong product portfolio are butter (ghee), shampoo , biscuits , noodles , honey , dental cream and aloe vera cream.
Patanjali Ayurved Ltd was capable to reduce its debt burden and invest more in the last year . The shareholders would not take dividend. Therefore high retention of profit available for shareholders is always existing.
Trust has been a key factor in determining the success of Patanjali Ayurveda. The yoga guru’s saffron robe is still attracting significant trust which FMCG cannot get even via million – dollar celebrity endorsement.
Baba Ramdev always ais to make affordable products. The result is Patanjali is eyeing rs. 5000 crores turnover with 150% growth in the fiscal year 2015-2016 , by selling and promoting Swadeshi products . The pricing is bases on social justice , justice to nature and service.
Today Patanjali is expanding its production facility to meet the growing demands of their products.
Baba Ramdev’s Patanjali is breaking MNCs in TV advertising — Brand Patanjali has been declared as the top no – 1 spender for TV advertisements for a week in January 2016. It ‘s advertising appeared 17000 times between 22nd January 2016 and 29th January 2016, breaking all traditional big FMCG advertisers such as HUL , Cadbury and more.